About Us
Our Journey
MISU was born out of love — not just for pets, but for the beautiful simplicity of caring for them. What began as a kitchen-table conversation turned into a mission: to offer products that are safe, minimal, and genuinely helpful. From our humble beginnings in Australia, we've grown into a trusted name for thoughtful pet essentials.
Our Ethos
At MISU, we believe in doing things better — not just for pets, but for the people who love them. Every formula, every design, every choice is intentional. We use clean ingredients, soft materials, and ensure everything we make is as easy to use as it is safe. We believe that true love is shown in the little things — and that’s where we shine.
Our Values
Everything we do is built on love, trust, and responsibility. We value simplicity, transparency, and sustainability. From sourcing to packaging, we make sure every step we take reflects our respect for pets, people, and the planet. MISU is more than a brand — it’s a commitment to meaningful pet care.